Mona Du, Global Head of Business Development at DATx

DATx is a blockchain project initiated by Cosima Foundation and developed in collaboration with Avazu (global leading programmatic advertising platform) to establish a unified protocol for an effective, efficient, secure, and sustainable advertising ecosystem.

Mona holds a M.Sc. in Quantitative Marketing from GSEFM at Goethe University Frankfurt, and B.Sc. in Economics and Statistics. After completion of the AIESEC global leadership program with distinction at Electrolux, Mona demonstrated a proven track record of success in financial analysis working at China Construction Bank and Ping An International Financial Leasing, as well as a solid background of marketing and advertising consultancy at 58.com Group and BBDO/Proximity China.

Focused on advertising solutions, Mona utilizes her specialty in data analysis and performance marketing to boost DATx development.